The Making of 51*
51* is the innovative spark of a passionate team with a clear vision: to redefine what cola can be. Driven by the desire to offer a better, more flavourful and all-natural alternative to your average soft drink, The Natural Freedom Company set out to create a product that speaks to the new generation of consumers. The journey began by combining the beloved cola flavour with the natural sweetness of agave from Mexico. For us it is all about authenticity and quality, embodied by our passionate team of industry experts who live and breathe innovation and sustainability. The goal wasn’t just to make a great drink—we wanted to create a brand that stands for something real and meaningful.
Our Mission
The 51* mission is to reignite the young generation's love for cola by delivering an all-natural, authentic-tasting drink that seamlessly fits into their lifestyle and aligns with their values. We believe that today's youth deserve more than just a sugary soda; they deserve a cola that speaks to their demand for a healthier soft-drink alternative made by a business with a heart. By embracing natural ingredients and a bold, refreshing flavour, 51* Cola isn’t just another drink, it's a statement of identity, a celebration of individuality, and a nod to the values that define Gen Z. We're not here to follow the trends; we're here to set them, crafting a cola experience that’s as unique and vibrant as the generation we serve.
Featured collection
The Fantastic 4
100% FREE FROM GLUTEN, CAFFEINE, SUGAR, ADDITIVES, SWEETENERS.
AVAILABLE IN 4 STYLES – ORIGINAL, CHERRY, SPICED & TROPICAL, IT TAKES A MINIMUM OF 6 WEEKS OF CRAFTMANSHIP TO CREATE EACH BOTTLE.
Our Vision
Our vision is to make 51* Cola a global icon of conscious refreshment, where every glug is a moment of pure indulgence, fostering human interaction and connection in a fast paced world.
We aim to inspire a generation of consumers who value taste, quality, and sustainability.
Meet The Team
Azhar Paul: The Visionary
Our visionary leader is a true disruptor. With a knack for knowing what people really want, he spotted a gap in the market and created 51* Agave Cola. His passion for crafting exceptional beverages and building high-performing teams has been instrumental in bringing our vision to life.
Richard Clark: The Marketing Maestro
Our marketing maestro, brings a wealth of experience in launching iconic brands including Smashed Cider, Whitley Neil, Crabbies Ginger Beer and Pepsi. His proven track record in the drinks industry, coupled with his passion for creating unforgettable consumer experiences, is the driving force behind 51* Agave Cola's brand identity.
Urfan Moughal: The Finance Wizard
He keeps the 51* Agave Cola dream alive. With his keen eye for numbers, he makes sure we can keep delivering that refreshing goodness. He's the financial fuel that powers our mission.